Service offering
Sales Performance Coaching
Sales is an art form.
To sell successfully, you need a well-balanced combination of diverse qualities – such as empathy, goal orientation, product and market knowledge, strategic thinking, and more.
Excelling in each of these areas is already a challenge. But applying them at the right time, in the right way, and with the right intensity during the sales process? That’s an even greater one.
Coaching based on a structured, competency-focused approach provides newcomers with a strong foundation for a successful start in sales.
Experienced sales professionals can specifically enhance their performance and reach new levels of success.
By linking 24 sales-related traits with the six phases of a classic sales cycle, we enable precise and targeted optimization – for greater sales success and more endorphin-fueled moments after a great client meeting. 😊
Transparency 1: Personality is the foundation for everything – Lumina Spark
An in-depth look at the whole personality is extremely helpful for meaningfully exploring sales-related aspects in a second step. Therefore, discussing the Lumina Spark portrait is highly recommended as a starting point.
Transparency 2: How do I perform in the key sales competencies?
The Lumina Sales Portrait provides a clear and vivid insight into which of the six stages of the sales cycle offer the greatest potential for improvement, based on the four differently colored personality traits. It also highlights strengths effectively—and examines whether those strengths are being used in the right way at the right stage.
Which sales competencies offer the greatest leverage for effective optimization?
Through an in-depth dialogue, you will identify which personal traits or topics should be at the center of your development. Then, it’s your choice: for 3 to 5 prioritized areas, we will work together to develop targeted and sustainable strategies for improvement.
Clear goals and sustainable support
We use the proven GROWS model to formulate goals in a very concrete way, with a strong focus on measurability, sustainable impact, and feasibility.
Depending on your needs and preferences, we offer varying levels of support during the implementation phase. Two to three follow-up online sessions are often useful to reflect on your experiences. In some cases, targeted coaching to improve a specific trait may be more appropriate. It all depends—every situation is unique.
Service offering
Sales Performance Coaching
Our Proposal
Creating transparency
The Lumina Spark portrait is complemented by the Lumina Sales profile, which focuses specifically on sales competencies. Only one online questionnaire needs to be completed (approximately 20 to 30 minutes). The two reports—Spark and Sales—provide a very clear picture of the current status.
(Two to) three impactful coaching sessions
In addition to the two portraits (Spark and Sales), the sales coaching package includes two to three (recommended) impactful coaching sessions.
If you choose three sessions:
-
The first session focuses on an in-depth discussion of the Lumina Spark portrait, identifying initial areas for personal growth.
-
The second session shifts the focus to sales traits along the sales cycle. Which sales competencies offer the greatest leverage and should be the focus of development efforts?
-
In the third session, we develop 3 to 5 concrete, measurable, and sustainable action steps.
3–5 concrete actions for sustainable development
Using the GROWS model, we define 3 to 5 highly specific development goals and suitable actions. Great importance is placed on ensuring sustainable implementation. Depending on the individual case and your preferences, additional support measures can be arranged to accompany the implementation process.
Lumina Sales – Making Sales Success Tangible Targeted optimization of key sales competencies along the Lumina Sales Cycle – for more success and enjoyment in sales!
CherryField Coaching & Consulting GmbH
+49 (0) 1520-4927780
Languages: Deutsch, English et Francais
By submitting the contact form, you agree to our privacy policy (in particular, to the storage of your data for the purpose of being contacted).
CherryField Coaching & Consulting GmbH
Managing Director/CEO: Matthias Stender
Headquarters: Kleinmachnow
Commercial Register (Germany): AG Potsdam HRB 40502P
VAT ID: DE452956119
Copyright © 2025 CherryField Coaching & Consulting GmbH – all rights reserved