Uncover what’s truly slowing your business down. And get back on track!
Using scientifically validated personality assessments, we uncover the hidden patterns that shape leadership and team dynamics.
Through tailored business coaching and targeted workshops, we support you in driving positive change and sustainable growth across your organisation.
Turning misunderstandings into clear decisions, individuals into high-performing teams, and effort into better results.
More clarity. More direction. Greater success and satisfaction!
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Coachee Experiences
Our Solutions for Your Growth!
Coaching for You!
Price for the basic package: from € 990 (plus VAT)*
We all strive for growth — whether it’s for our houseplants, our personality, or our business.
But how does real growth happen?
Through coaching based on an outstanding assessment tool: Lumina Spark!
A 30-minute online questionnaire followed by two 90-minute coaching sessions sets valuable development in motion.
In the end, the coachee gains a clear and transparent view of their personal status quo.
The outcome: up to five highly specific and sustainable action steps, improved performance, greater satisfaction, and lasting success.
If the coaching is offered as an employee benefit, it also strengthens the bond between employee and employer.
Emotional Intelligence
Price for the package Emotional Intelligence: from € 990 (plus VAT)*
Emotional intelligence is much more than “just” empathy (though that’s part of it).
We measure your Emotional Intelligence Quotient (EQ) and jointly analyze 15 key aspects of your emotional intelligence. This comprehensive transparency enables you to identify your most important development areas — for example, to communicate and interact with others even more effectively. Targeted coaching will lead to a measurable increase in emotional intelligence.
By the way: Emotional intelligence has been proven to be almost twice as important for career success as cognitive intelligence.
It’s definitely worth putting this topic in focus!
Team-Coaching
Price for a one-day workshop: from €2,200 (plus VAT)* – optional: additional costs for participants’ profiles, preparatory meetings and/or follow-up
Teams are complex – just like each of their members.
But how can we truly understand the strengths, weaknesses, and potential of every individual and the team as a whole?
How can we turn that into a meaningful and constructive dialogue?
The team engages in a deep exchange about shared traits, differences, and the right approach for achieving even greater team success.
In the end, the result is up to five concrete and sustainable action steps that drive real progress.
This is especially valuable for newly formed teams – and for teams that sense there’s room to grow.
Leadership Coaching
Price for the leadership package: from € 990 (plus VAT)*
What does leadership truly mean?
What is still “just” management – and what already qualifies as genuine leadership?
How can the full potential of employees be recognized and unlocked?
What is my natural leadership style – and where is there room for growth?
Lumina Leader provides a clear picture of the current state of the key traits of an effective leader.
Lumina Leader 360 offers a valuable opportunity to gain comprehensive feedback and align self-perception with external perception.
This assessment serves as the ideal foundation for impactful coaching that strengthens and develops leadership capabilities.
Sales-Coaching
Sales is an art.
A wide range of skills – from analysis, communication, and empathy to creativity and strategic thinking – are essential for successful customer interactions.
Lumina Sales provides a clear and comprehensive picture of how a person currently performs across 24 key traits of a successful salesperson.
By mapping these traits along a six-stage sales cycle, it becomes possible to identify targeted opportunities for improvement at every stage – leading to even greater sales success.
*prices shown here are only idicative; the final prices depend on a specific offer
Introducing Our CEO – Matthias Stender
- Independent Business Coach and Founder of CherryField Coaching & Consulting GmbH
- Coaching in German, English, and French – with a strong focus on online sessions
- Trained as an Integral Business Coach at the Coaching Center Berlin
- Certified to use scientifically validated personality models (Lumina Spark, Lumina Leader, Lumina Sales) – providing a solid foundation for effective coaching
- Expert in understanding and developing Emotional Intelligence
- 30 years of experience as a senior executive in the insurance and financial services industries
- Extensive expertise in sales
- Professional in project management and change management
- Matthias is member of the following coaching federations: DBVC, IOBC, ICF
- He is also a member of the following business associations: BVMW, VBKI

Frequently Asked Questions
Answers at a glance
Understanding coaching
Integral business coaching looks at the coachee as a whole person in their professional context – not only their visible behaviour, but also their inner attitudes, values and emotions, their relationships at work and the systemic context of the organisation. Rather than treating symptoms, it works at the root and connects personal development with concrete professional goals. The result is change that doesn't just work in the short term, but lasts.
Business coaching is for people who carry professional responsibility or face important crossroads – such as leaders, entrepreneurs, project owners or talents in development. It is especially valuable during times of change: a new role, growing complexity, conflict, or questions about your own effectiveness. The only prerequisite is a willingness to reflect openly on yourself and your own actions.
Coaching creates a protected thinking space in which you gain clarity about your goals, decisions and role. You strengthen your impact, make better decisions under pressure and build resilience in complex situations. The benefit is twofold: you grow personally – and the people around you immediately benefit from a clearer, more confident presence.
Coaching opens up new perspectives, brings blind spots to light and creates space for honest reflection. It empowers you to develop your own solutions, recognise patterns and try out new courses of action. The coach brings method, structure and the right questions – so that you move forward under your own power.
Coaching is not therapy and is no substitute for medical or psychological treatment. It does not deliver ready-made recipes and it does not make your decisions for you. The answers – and the responsibility for putting them into practice – remain with you. Coaching can accompany you on the path, but you have to walk it yourself.
In coaching, you find your own answers – the coach asks the right questions and holds the process. In mentoring, an experienced person shares their own journey and gives first-hand advice. In consulting, an expert delivers concrete solutions and recommendations for a specialist problem. All three have their value – CherryField focuses primarily on coaching and combines it with consulting elements where helpful.
A training course conveys specific knowledge and skills – usually in a group, with predefined content and a clear learning structure. Coaching, by contrast, is an individual process in which the solutions emerge from within you. In practice, the two complement each other perfectly: training provides the tools, and coaching ensures they truly take hold in everyday life.
CherryField & services
I combine my own experience in corporate leadership with an integral coaching approach and scientifically grounded diagnostics (Lumina, EQ-i 2.0). That means meeting people in positions of responsibility as equals, working from well-founded hypotheses rather than gut feeling – and maintaining the highest level of confidentiality. My focus is on individuals and organisations who are looking for genuine development rather than quick effects.
Yes. Alongside one-to-one coaching, I offer hands-on training and workshops for teams and organisations – for example on effective communication, constructive conflict management, the key moments in a successful sales process, a value-creating feedback culture, or “mistakes as opportunities”. The formats are tailored to your specific situation and goals and can be combined with individual coaching where needed, so that what is learned is anchored sustainably in everyday practice.
Diagnostics & instruments
Lumina Spark is a modern personality instrument that portrays your personality in its full depth – without boxes or stereotypes. It reveals three levels: how you tick at your core, how you show up in everyday life, and how you react under pressure. This gives you concrete starting points for better communication, teamwork and leadership – and helps you uncover hidden potential.
Lumina Leader applies the personality picture to the leadership context and makes your natural leadership style visible. You recognise where your strengths lie, where you may overdo them under pressure (“overextension”), and where development areas await. The result is authentic, conscious leadership rather than techniques put on for show.
Lumina Sales connects your personality profile with the six phases of the sales cycle and shows how your personality influences your sales success. You recognise your effective selling qualities – and where you do too much of a good thing under pressure. The focus shifts from pure “return on investment” to “return on relationship”: durable client relationships that lead to sustainable results.
The EQ-i 2.0 is the world's most thoroughly validated instrument for measuring emotional intelligence, published by Multi-Health Systems. It assesses emotional and social competence across five areas – self-perception, self-expression, interpersonal relationships, decision making and stress management – with 15 subscales in total. Because emotional intelligence can be learned, the profile provides a clear, measurable roadmap for your development.
Process & practical details
It begins with a no-obligation initial conversation in which we clarify your concern, your goals and how we'll work together. The actual sessions follow – supported, depending on the topic, by sound diagnostics such as Lumina or EQ-i 2.0. A process typically spans several sessions over a defined period; we agree the exact scope individually, tailored to your goal.
Everything discussed in coaching remains strictly confidential – this is the foundation of any effective collaboration. Even when a company commissions the coaching, the content and results remain your business; nothing leaves the room without your consent. Your data is of course handled in full compliance with the GDPR.
Both. In person, I work with you in the Berlin/Potsdam region, e.g. directly at your company; online, I work throughout Germany and internationally. Many processes combine both formats – exactly as it best fits your everyday life.
Trust is the most important ingredient for successful coaching – which is why there is always a no-obligation introductory conversation at the start. In it, we sense together whether it fits on a personal and a substantive level. We only begin working together once it feels right for both sides.
A quick detour
At first glance, people couldn’t be more different – but take a closer look…




Of course, every person is unique and truly special.
But despite all the differences and individuality, people also have a lot in common:
They seek happiness and value things like respect, trust, fairness, and reliability.
And above all, they are simply one thing: human.
People share something else:
The ability to keep growing and evolving throughout their entire lives.
You can do that on your own – but with coaching, it often works better.
We care about people. Deeply.
CherryField Coaching & Consulting GmbH
+49 (0) 1520-4927780
Languages: Deutsch, English et Francais
Contact Details
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CherryField Coaching & Consulting GmbH
Managing Director/CEO: Matthias Stender
Headquarters: Kleinmachnow
Commercial Register (Germany): AG Potsdam HRB 40502P
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